How will you correlate Web development & search engine optimization (SEO)?
Website designing & SEO are both closely related to each other. SEO is the next step in website development & there is a strong relationship between these two.
A website is like your home & Google (search engine crawler) is like your guest. So here your website must look compliant & appealing to the search engines for the ranking.
A website is a combination of content, graphics, infographics, videos, multiple pages-subpages, URLs, images, forms, header-footer & many more.
A poorly built website will always suffer in search engine indexing & ranking.
By following some steps, we can easily design an SEO friendly website.
1. Website architecture- A Website architecture is a process to plan & design structure & layout of the website. Building a website which perfectly ranks in a search engine such as Google, Yahoo, MSN is very important. Website architecture covers Internal links, heading tags, meta tags, keywords, sitemap, RSS feed, image optimization, etc. So responsive website will get easily indexed in the search engine.
2. Website navigation- Website migration or navigation must be simpler. Don't confuse search engine bot/crawler while navigating from page-to-page. An SEO-friendly website will help you to achieve the desired business goal & results. A basic website navigation structure should be like this.
3. Web-content analysis- Keywords & content is the key important part of the SEO friendly website. Strategic keyword research is extremely important for content optimization. A unique combination of phrase, long tail & single tail keywords is important. Website content needs to be unique & search engine friendly.
4. Mobile friendly website- Today if we compare mobile v/s desktop users we’ll find mobile users more as compared to desktop users due to the fast access of news, updates on mobile. Also because of Google’s new algorithm update, ‘Mobilegeddon’ search engine ranking will be judged based upon the mobile performance of the site. Mobile optimization & responsive content is equally important as desktop optimization.
5. URL optimization- Developing a strong URL structure is another important point in website architecture. Website URL must be short & search engine friendly. Url must follow the categories & subcategories, page & subpages titles.
In the paid advertising campaigns ‘Landing page’ URL plays a vital role.
6. User experience- Have you ever experienced slow webpage loading speed?
This is the alarming factor where you are losing potential customers or buyers. A huge number of images & videos on the website also affects the loading speed of the website. Page loading has a big impact on website performance. It affects buyers purchasing decisions. A slow page loading speed will result in an increase in bounce rate which is like a red signal for the website.
Below is the web page speed analysis of my website for mobile & desktop search.
Mohar technologies playing a pivotal role in developing technology-enabled platforms in the field of Education and Career Guidance.
A website is like your home & Google (search engine crawler) is like your guest. So here your website must look compliant & appealing to the search engines for the ranking.
A website is a combination of content, graphics, infographics, videos, multiple pages-subpages, URLs, images, forms, header-footer & many more.
A poorly built website will always suffer in search engine indexing & ranking.
By following some steps, we can easily design an SEO friendly website.
1. Website architecture- A Website architecture is a process to plan & design structure & layout of the website. Building a website which perfectly ranks in a search engine such as Google, Yahoo, MSN is very important. Website architecture covers Internal links, heading tags, meta tags, keywords, sitemap, RSS feed, image optimization, etc. So responsive website will get easily indexed in the search engine.
2. Website navigation- Website migration or navigation must be simpler. Don't confuse search engine bot/crawler while navigating from page-to-page. An SEO-friendly website will help you to achieve the desired business goal & results. A basic website navigation structure should be like this.
3. Web-content analysis- Keywords & content is the key important part of the SEO friendly website. Strategic keyword research is extremely important for content optimization. A unique combination of phrase, long tail & single tail keywords is important. Website content needs to be unique & search engine friendly.
4. Mobile friendly website- Today if we compare mobile v/s desktop users we’ll find mobile users more as compared to desktop users due to the fast access of news, updates on mobile. Also because of Google’s new algorithm update, ‘Mobilegeddon’ search engine ranking will be judged based upon the mobile performance of the site. Mobile optimization & responsive content is equally important as desktop optimization.
5. URL optimization- Developing a strong URL structure is another important point in website architecture. Website URL must be short & search engine friendly. Url must follow the categories & subcategories, page & subpages titles.
In the paid advertising campaigns ‘Landing page’ URL plays a vital role.
6. User experience- Have you ever experienced slow webpage loading speed?
This is the alarming factor where you are losing potential customers or buyers. A huge number of images & videos on the website also affects the loading speed of the website. Page loading has a big impact on website performance. It affects buyers purchasing decisions. A slow page loading speed will result in an increase in bounce rate which is like a red signal for the website.
Below is the web page speed analysis of my website for mobile & desktop search.
Mohar technologies playing a pivotal role in developing technology-enabled platforms in the field of Education and Career Guidance.
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